WordPress SEO: A Beginners Guide [2020]

WordPress is an open-source website creation platform. It is reportedly one of the simplest and most successful blogging and website creation platform in today’s world. WordPress is a spectacular option for beginners wanting to create their own website. WordPress websites range from blogging to e-commerce to business and portfolio websites. It is a versatile CMS. The best thing about WordPress is that it is designed with usability and flexibility in mind. WordPress is a great solution for both large and small websites. Let us talk about WordPress SEO.

WordPress website

A WordPress website is publishing software that uses WordPress as its CMS.

Types of websites you can build with WordPress:
  • Blog – A blog is a type of website where you can share your thoughts, photos, reviews, tutorials, recipes, and much more. Blogs usually display the most recently-published content first. A blog can be about anything in the Universe. You decide the content.
  • E-commerce website – An e-commerce website allows you to buy/sell products and services online. Install a WordPress e-commerce plugin to extend the functionality of WordPress so you can have an online store on your website.
  • Membership website – A membership website allows you to put content, but with a twist. Payment will be deducted for access to such websites. Membership websites will be handled by WordPress with additional plugins.
  • Portfolio website – These websites mainly deal with personal skills and attributes an individual behold.
  • Forum website – A forum website is where users ask questions or share advice/tips to their followers.
  • Event website – WordPress is the ideal platform to host events.
  • E-learning website – Individuals can take online classes, download books, and papers in the e-learning site. With the WordPress LMS plugin, you can offer online courses from a WordPress website.
  • Wedding website – Matrimonial sites are on the rise and WordPress is the most popular creator. You can even share your special day with special WordPress themes.
Some well-known companies that run their websites on WordPress:
  • TechCrunch
  • BBC America
  • The Walt Disney Company
  • Mercedes Benz
  • The Official Star Wars Blog
  • Variety
  • Sony Music
  • MTV News

WordPress states that their CMS is SEO-friendly on their website. It does mean that WordPress takes care of the most basic SEO best practices out of the box. Its popularity means there are a variety of SEO plugins available and many of them for free.

It doesn’t mean that installing WordPress will automatically solve every problem. WordPress is a tool that makes traditional SEO techniques and strategies easier for you to use. Nothing more, nothing less.

For that reason, WordPress SEO is no different from regular SEO.

Read More: 6 Benefits of doing SEO in your Blog

Install three free plugins
  1. Yoast SEO
  2. W3 Total Cache
  3. Smush image compression and optimisation.

Log into your WP backend. On the sidebar, hit Plugins > Add new.

Search for the plugin you want. Hit ”Install now”.

SEO-friendly theme

So what makes for an SEO-friendly WordPress theme?

  1. Responsive design: Mobile-friendly content may perform better for those who are searching on mobile.
  2. Lightweight: Avoid themes bloated with third-party plugins and scripts that you don’t need. They’ll slow your website down.

Most theme descriptions will tell you whether they’re responsive and mobile-friendly.

The name of the post is the most SEO-friendly option for most websites because:

  1. It gives the viewers a sense of the website is from the URL alone. That may increase your click-through rate in the SERPs which leads to more organic traffic.
  2. It increases the likeliness of you getting keyword-rich backlinks. That’s links with your target keywords in the anchor text. You’ll need to use your keywords in the URL for this to happen.

Enable breadcrumbs

Breadcrumbs give the audience (and search engines) a clear vision to follow around in your site.

You don’t have to use them. But the benefits of doing so are as follows:

  1. They help search engines understand the structure and hierarchy of your site;
  2. They create a good internal linking structure;
  3. They’re helpful to users;
  4. They appear in Google search results.

They may increase your click-through rate, which is never a bad thing. Yoast makes it easy to enable breadcrumbs in WordPress.

Manual approval of comments

Most blog comments are good enough for approval. Most probably, it’ll be people asking questions or giving support for our post. Blog comment spam is a headache. A big one within the web.

Spammers use automated software to post comments to multiple hundreds of pages. They do this to build backlinks. So that their websites can scale higher.

When someone submits a blog comment, WordPress asks for their name and website. Then, when the comment goes live, their name gets linked to their site. 

Spammy comments can still have an adverse effect on SEO because:

  • Low-quality content can impact the whole site’s rankings on Google search results.
  • Spam can distract and annoy your users. This will lower the reputation of your site and lose the audience in turn.

To sum up, these are some of the tips to look for when using WordPress SEO. There’s more to come in the next blog. The only thing that matters is the love for the work you are committed to. In time it will all fall in place.

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