What is a Widget in WordPress and when to use them?

Widgets are useful elements you can use to build your sidebars. They enable you to easily add text, links, and various types of information to designated areas (determined by your theme). The WordPress widgets that are pre-installed are more than enough for many webpages. But you can also download additional options if needed. In WordPress, widgets are a shred of content that lives external to the flow of the page or the content posted. Let us read more about what is a WordPress Widget and its uses.

Widgets contain details that users can cruise through that is different from the individual post on the page. Normally each widget will be displayed on every page on the site. But you can also add widgets to specific pages such as the home page or the landing page.

To enable a widget to your website, users are instructed to add it to the widget area. Widget areas are created by your theme. Widgets will relate to the representation and impression of your site rather than functionality.

What is a Widget in WordPress

WordPress is designed to be a beginner-friendly platform that anyone can use. Even if you have few technical skills and no knowledge of coding, WordPress makes it easy to customize your site to fit your needs.

Widgets are one of the options WordPress provides to make that happen. A widget is a pre-built module that adds a specific feature to your sites, such as a search bar or a list of recent posts. It can be placed into one of your site’s ‘widget areas’. They are defined by your theme and are usually located in the sidebars and/or footer.

Some examples of widgets include:

  • A calendar
  • Search bar
  • Social media sharing buttons
  • A ‘purchase now' icon

Most WordPress themes will have widget areas in the sidebar and footer. Certain websites will have multiple widget areas on many pages. These widget areas might be located below or above the content or in the header.

Understanding how widgets work is essential since they are a very simple way to customize your site and include the exact elements you want.

WordPress comes with a large number of widgets pre-installed so you can use them without having to write any programming code or install any plugins. But if needed, users can add many more widgets to cater to your needs by installing plugins or by coding.

These can cover a vast range of content types, such as media, social media feeds, navigation, search, maps, and lots more. In fact, the biggest challenge is often choosing between all the options and not going overboard.

Read More: How to add a product in WooCommerce?

When to use Widgets on the website?

A widget should be used to add extra content to the pages on your website. Widgets are helpful to showcase content on every page of the site. For example, a list of your latest posts, a shopping cart, or a call to action button, etc.

Vision the number of users that will need access to each widget. This will help you realize how important it is to place your widget in the right place. Widgets in the sidebar will be more prominent than those in the footer, which some users may not even notice.

So a latest posts widget or a call to action widget might be better off in the sidebar where people have more chance of interacting with them, while a social media feed could go in the footer.

The developers can use special widgets as snippets for the users to cruise around easily through the prominent part of your website. This list can include relevant content, media and much more.


Widgets are an important feature of WordPress. They can bring your website to life, and help you get more signups or convert more visitors to customers. You can add WordPress widgets to any existing widget area in your theme, or you can add extra widget areas so that you can add more widgets in more places.

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