Online Forms Case Study 2020

The internet has connected every individual from the nook and corner of the world. The worldwide web comes to help in those situations to get to know your customers even more deeply. This increased online accessibility has meant the collection and analysis of market research data have soared. At some point during the day, you will more than likely be asked to complete an online form. It might be an application for something, an event sign up, or even a subscription. Here we take an in-depth look at why the ability to capture data is essential for many organizations.

An online form can be used to gather a wide range of data for multiple purposes, they are part of everyday life! A form might be used for a personal application or to take customer details for the account setup. Online forms provide you with an easy to implement, secure solution to gather the data you need in a consistent automated manner.

Basics of an Online form

An online form builder provides an intuitive, secure, and straight forward way to capture data that can be scalable to suit teams of all sizes. These tools provide the user with the option to use a range of fields in order to collect whatever data is needed, whether that is with single, multiple, or matrix text boxes. There might also be the need to upload rich media files, such as images and videos, into the forms or allow respondents to upload documents (such as a CV) or identification. Once your form is created you need to think about color, design, and other elements such as where will it be used?

Forms can be built and customized for a range of functions including registration of new customers, reservations for an event, pricing requests or secure orders, and even short customer surveys. Effective form building tools will usually provide you with a variety of distribution options such as an auto-generated embed code for use on websites and even enable you to send a link to the form via email or SMS.

Uses of Online forms

The use of online forms has been getting a bit of a bad rap lately, but truth be told, online forms are still the easiest way to collect user information and make premium content exclusive. In one way or another, every website utilizes forms, whether it’s to capture lead data, gate premium content, or to facilitate event registration. The reason form design is so important is because it can make the difference between generating a new sales lead and causing a visitor to bounce.

Prospects who visit your website can sometimes become annoyed by interstitial forms that ask for personal information. On the other hand, the right form that shows up at the right time in a relevant context can increase engagement rates and open up a dialogue with new prospects.

In line with this, online forms are an incredible tool for B2B lead generation. They can be utilized in various ways, allowing you to get the information you need to build a database that you can use for the distribution of your marketing communications. Online forms make everything easier. They allow prospects to leave a message that you can respond to at your convenience. Sure, it’s important to respond quickly, but most organizations don’t have the resources to facilitate live communications 24/7.

Now lets venture into the various types of online forms that whizzle past us every day.

Recruitment forms

Like virtually every other Internet-facilitated service, online job search and recruitment activity have vastly expanded since the year 2000. However, unlike many other Internet-based service trends that declined in the early 2000s, the prospects of online forums and recruitment styles will continue to rise. The general labor market facilitated the expansion of online job searches and recruitment efforts.

Job portals /Job sites Forums consider the job requirements candidates can apply for and the employer considers all the submitted forms without filtering it. Resume Scanner/Filters Forums is an extra feature provided by some job portals. This helps an employer to screen and pick those resumes that closely align with the pre-requisites of the employer.

Benefits Of Recruitment Forms

1.Forms can be accessed and online 24×7 and the accumulation of resumes are easier.

2. Cost friendly advertising platform for employment.

3. Saves time and cost on recruitments.

4. A direct interface without intermediaries.

Newsletter Signup

Newsletter signup forms are quite simplistic, only ever requiring one or two fields for users to submit. When a user submits a newsletter signup form, they’re expressing a desire to consume your content regularly. This opens a channel for marketing communication.

Newsletters are one of the best ways to generate and nudge leads towards loyalty and advocacy. The act of keeping in touch with a brand makes a user all the more likely to engage. This involves the users mind to choose your brand when a sale happens in future.

Sales Contact

You can collect their information and lead them directly to your sales team without breaking a sweat. Do keep in mind that a sales contact form is NOT the same as a form on your “contact us” page. It’s a form that asks for sales-specific information and connects them directly to the sales department as quickly as possible because they’re just about ready to make a purchase.

Customer Feedback

These forms/surveys come after your customer has received the product or service. There are certain questions you might want to ask here like:

  • Were you satisfied with the product/service?
  • Were you happy with the sales process?
  • How likely would you be to recommend us to a friend?
  • How did you come to know about us?

Account Signup

Social media websites utilize account signup forms to collect user registration data before granting access to exclusive content. Take Facebook, Twitter, and Instagram for example. Users can’t engage with these platforms unless they create an account.

If you’re a business that requires membership, you can also utilize this form. It doesn’t put pressure on your customers to commit right away. You can always send them marketing communications in the future to drive them towards a purchase decision.

There’s no easier way to ‘generate leads' than to allow prospects to give you their information and consent. Just keep in mind that there’s a specific type of form for pretty much everything. Keep a reference to these tips to make sure you’re using the right one when the time comes. Therefore keep improving and keep on exploring!

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