How to optimize images for Google search in WordPress?

When you search for some images, what do most people do first? They search for what kind of images they want, right? How do images appear to the users? Ever wondered about what works behind that? Let us try to understand how to optimize images for Google search in WordPress.

The process is close to making a web page to rank well in Google Web Search: optimize your image so that Google sees your image as relevant content to show it to the users. Let us know about a few things that you can do when adding images from within WordPress that will help your images get noticed by the search engines and help you get some reach.

Choosing the right keywords to optimize image

Whenever you decide to make some good reach for your site, what you can really try is focusing on keywords. Keywords matter a lot while you work on SEO. You cannot randomly put up words that you might think can act as good keywords. We would like to suggest you work on it and find some good and effective terms that would be relevant with respect to your content.

Things to remember while choosing a keyword.

  • Find out a relevant keyword for your article. It should not be some random word. Try to work on that part and find out the proper kind of words that can be used as keywords.
  • Google AdWords Keyword Tool is a very handy tool to know more about words and their traffic.
  • Choose a relevant keyword with moderate traffic and, if possible, one that isn’t too competitive. Most importantly, make sure your target keyword actually describes the content of your image.

Importance of Alt text in optimizing image

NEVER LEAVE ALTERNATE TEXT EMPTY! Re-read that line. Alternate text is very important and it can help a lot to increase the traffic of a site. Once you upload your image, be sure that you don’t leave the ‘Alternate Text’ field empty.  Screen readers read this text to users to describe the content of an image.

Ex: <img src="img_girl.jpg" alt="Girl in a jacket" width="500" height="600">

Since a search engine can’t read the contents of an image, they depend on this text to get a better knowledge of what the image is about. A well-suited description is important. Keywords are also mandatory in this process.

Naming Images

Before uploading the name of the image, change it. Change the name to something relevant like something related to the topic about which the whole article is about.

Building Context

Always associate proper and relevant words with images while using them in a blog but how many will all follow it? No, of course! There shall be many images that would have irrelevant terms associated. Google and other search engines don’t just depend on the file name and alt text to find what an image is about.  If that were the case, we would see a lot of misleading images in Google Image Search because not everyone would be entirely truthful about the contents of an image.  Because of this, it is necessary that the images are also covered content that imbibes the file name and alt text that you have set.

Optimizing image for WordPress

Image Optimizing with WordPress
  • Title– The title of the page is basically derived from the title you give. Ensure that you involve keywords in it. Generally, WordPress takes the title you decide for the page and utilizes it as the title tag in the HTML and as the heading on the page. The mandatory thing is that the HTML title tag depicts your keywords. So if you are utilizing a WordPress SEO plugin, ensure that the SEO title shows your keywords even if the heading on the page is not the same.
  • Slug/File URL– There is a feature of a slug in WordPress. WordPress permits you to edit the slug that is seen in your URL for the page.  You can change it just below where you put the page title.  The slug is not chosen until you save the post and will match the page title on the first save.  It is a better idea to discard words like ‘and’, ‘the’ and the like from the slug and ensure that you have made use of your keywords.
  • Caption– The caption does not immediately change how well your images rank in the search engines, but they do grasp peoples’ attention on the page and hold them browsing endlessly. On-page time is a huge factor when deciding the value of your site in search engine algorithms. The caption will appear under your image in a grey box and should provide a good description of the image itself. Try to make them relevant, catchy and useful.
  • Description- A small text that describes the image. Unlike Alt text this can be a bit lengthy.

Linking of Pages

Link building can be done internally and externally. The whole concept lies in linking more pages. This can be done internally by linking to your own page. Also, this can be done externally by linking to other pages.

The idea is that the more links to a page, the more important it is and the more likely Google and the other search engines will take note of it. Since you are in impeccable control of the links on your site, this is the most lenient place to inaugurate.  Locate another page on your site where you consider your spot keyword for the current page.  

If it doesn’t exist, see if you can operate it into the content of a page somewhere.  Next, just highlight that text in your editor and create a link to the page you are optimizing. Categories and tags within WordPress can also be a prominent way to formulate internal links.

These are some of the important things that you can do to work on -‘How to optimize images for Google search in WordPress?’ Tell us if we missed out on any points and help us improve.

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