Whenever you create a site, the mandatory thing is to keep the stats on how is your site performing. Is the site good enough to bring in the desired traffic? Who all are visiting your site? How many are visiting them? There are many such questions that needs to be answered. For all this, you use something called Analytics Plugin.
Let us see how these Analytic plugins help you to get a hold of the number of people who visit your site frequently.
MonsterInsights is one of the best analytics solutions for your WordPress site. It provides you to clearly install Google Analytics in WordPress and teaches you by showing helpful reports in your WordPress dashboard.
It sums a website stats dashboard in your WordPress admin area showing your top traffic sources. MonsterInsights also illustrates the top-ranking articles, pages, and more, so you can better recognise user behaviour and begin your business with confidence.
It also happens to come with eCommerce tracking which makes it super simple to track WooCommerce users in Google Analytics. One can also use this data to decrease cart abandonment on your website. This is a really good plugin to be used for that.
This (formerly known as Google Analytics Dashboard for WP) is one of the top Google Analytics plugins for WordPress. Several newcomers find Google Analytics reports a bit difficult to understand. ExactMetrics makes them easy to understand and shows beautiful reports right inside your WordPress admin area. It gives a better output.
It covers demographics reports, enhanced link tracking, affiliate link tracking, real-time reports, and more. This plugin enables users to easily install the latest Google Analytics tracking code to view beautiful Google Analytics reports directly in their WordPress admin area. These reports incorporate powerful information like- Sessions and pageviews, Organic searches, Bounce rates, Referrers, 404 errors, Traffic channels etc.
3. WP Statistics
WP Statistics is a free/freemium, easy-to-install WordPress analytics plugin that shows stats and simple graphs inside your WordPress dashboard.
Anyone can track visitor data like IP address, referring site, browser, operating system, country, and city, as well as track redirects from search engines like Google, Yahoo, Bing, DuckDuckGo, and more.WP Statistics also supports WordPress roles and lets you fix access levels to view and manage analytics. Additionally, one can export your analytics data to XML, CSV, or TSV files and WP Statistics also can send an email statistics summary with customizable text.
A downside of this plugin is that it stores the data on your WordPress site. Over time, this may increase your backup size which might make the process slow.
Also, there are lots of uninterested reviews that discuss how the plugin led to immutable errors, beware while using it without knowledge.
4. GA Google Analytics
GA Google Analytics is a good and GDPR compliant WordPress plugin. There is a free version, but the features are limited in it. To get supplementary characteristics, you’ll have to improve to the pro version of the plugin. Once you establish to activate it and paste it in your tracking ID, it will place Google Analytics data tracking code on all the pages of your site designed.
Some of the features are – It can disable tracking of admin-level users to get the right data on the right visitors, It lets you quickly customize the tracking code if you want it to be, It doesn’t present your site stats inside your admin panel. You’ll have to log in to your Google Analytics account to view the analytics data.
The Premium version of this plugin starts at $15.
5. Crazy Egg
Crazy Egg reveals where your visitors are clicking on your site. This technology is called heat-mapping, and it enables you to imagine how your users might interact with your website.
Different from heat-mapping, it reveals to you how remote do the users scroll on your pages, so you can examine the content of your website. Their Confetti tool allows you to segment the clicks into referrals, sources, search terms, etc.
It offers an A/B testing tool to pick the right colour, font, and image based on the user stats. This assists you make data-driven action for your website’s design and landing pages.
This encourages you to combine real-time event tracking for the campaigns. It is available for websites as well as mobile apps. This comes with a mighty user-level targetting and assists one to build user memory by transferring push notifications and emails to your users.
It also permits one to build funnels to follow customers and improve conversions. The pricing is based on operations people take on the site/app, so this could go higher than one’s expectation too!
7. WP Google Analytics Event
It hasn’t been updated in quite some time yet the WP Google Analytics Events plugin is a Google Analytics tool to check out if you just want to track certain events on your site without writing any code. So it is really helpful for all the non-coders out there.
This lets you easily learn what your visitors do on your website. However, you should know the plugin only tracks events. So it isn’t as large as the other plugins we looked at.
Some features that this has to offer are- Use events to compare the performance of your CTA (call to action) buttons, Track links, page navigation, and contact form submissions, The premium version offers extra features including YouTube and Vimeo tracking etc. This can be of free cost but the premium version starts at $79/year.
Have you heard of Piwik? Matomo is the same. This is a free self-hosted open-source analytics solution for websites. It has a premium cloud-hosted version too. Matomo proffers user-centric insights, data security, custom and comprehensive analytics reports and more.
One can use it on an enterprise tier. Matomo’s support team actively helps you configure the analytics platform on your site. It has a mobile app that can display statistics on your phone too if you want to.
Jetpack by WordPress.com demonstrates fundamental stats in your WordPress dashboard. one can use this plugin on any self-hosted WordPress site to track the visitors. It is free to apply and a good option for small blogs, offering simple and easy to understand traffic reports.
One will need a free WordPress.com account to connect the website to WordPress.com servers and run Jetpack on the site.
For all the uprising blogs, this is a healthy option.
Analytify has a place in the list of best Google Analytics plugins for WordPress. It extends super easy installation and just like MonsterInsights, permits you to view your Google Analytics reports right inside your WordPress admin area, cool, right? One will need addons for some features, though, like getting email notifications with your reports.
These are the means that we would suggest you look at the traffic of the page.
You can try reading about more plugins at – Top 10 WordPress Plugins of 2021