What is SEO and What are the benefits of doing SEO in your blog?
You recently started a blog and invested a couple of bucks in it. But the blogs seem to be in the same state. Why is that the case?
The first step of a professional blogger is to take a look at the website. We start with the loading speed and move onto keyword analysis.
This is where the SEO analysis comes into motion. So what is SEO and What are the benefits of doing SEO in your blog?
Search Engine Optimisation is the method used to gain higher ranking and organic traffic from the search engine.
The process of SEO goes into the roots to find out the problems faced within the website. At times, significant changes will have to be made. And SEO is the method that brings in new life into the website.
Because without SEO, no website can reach its full potential. Moreover, search engines want to provide the best service for their users. Therefore it is crucial that the rankings are kept high enough to be noticed by the searcher.
Search engines normally conduct a quick scan to analyze the website. The site with the best user-friendly experience naturally ends up with a higher ranking.
SEO improvement will increase the visibility for the search engines to respond. Thus, the website will end up with more traffic.
More traffic means more audience, thereby increasing sponsorships to gain more income. But, the content should always be unique and devoided of plagarism.
By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
Crawling is one of the major actions of search engines, similar to scanning, where the website is categorised and interpreted. Optimisation of your blog posts will help in getting your post in the top results.
Benefits of SEO
Improving your SEO can expand your visibility on the search engines
One of the main objectives of SEO is to get your content to the potential audience. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
Thereby you create a more engaging audience with the power to increase your SERP (Search Engine Results Page) ranking.
SEO targets quality traffic
Unlike the traditional methods of cold calling, spam emails, and interruptive ads, SEO makes use of inbound marketing. Inbound marketing makes use of tailored content and experiences to suit the consumers thereby generating more leeds.
It involves creating helpful resources and making helpful information more easily accessible. This is not only much more convenient for consumers but also results in more qualified leads for your business.
Hubspot’s recent reports state that almost 60% of marketers said that inbound practices provided the highest quality leads for their sales teams. The positive side of this method is that you can reach your customers when they need you, rather than being annoying.
No need to pay for ads in SEO
Once the website is created and search engine deems worthy of directing their users to, the site will attract traffic gradually after the content is published.
An initial investment is always needed. That investment will either be in the form of time, if you choose to create it yourself, or money, if you choose to hire a digital marketing agency to create it for you.
The page will have to be updated every now and then. The keywords may have to be changed of the competitors target it. Other than that, the valuable spot in search results is free of charge.
Read more: How to Increase Blog Traffic
SEO gets more clicks than PPC ads
The explanation to this is that users seems to trust the oraganic result from the search engine. They know which spots advertisers are paying for, and they choose to instead visit the pages the search engine has determined to be the best.
SEO to help in Competition
Your competitors might already be ahead of you in the ranking. But, with a reasonable SEO strategy, you can keep up with the competiton.
Most of the digital marketers report that concentrating on SEO has benefitted them in the long run.
SEO aids in Cost Management
One of the major advantages of using SEO is saving money. You can stay ahead as well as keep the change. SEO lowers advertising costs and that can be used elsewhere.
When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links.
With the detailed views on SEO, hope you have come to the conclusion that SEO is vital for any website to function and the advantages are astounding.
The perks of SEO are huge compared to other investments and will prove profitable in the long run.
Finally, to conclude, we can infer that SEO is an essential part of blogging. The benefits of SEO in blogging is very important when considering the technical aspects.
Whether you are a professional blogger or an amateur one, try setting up a basic SEO in your blog to ensure that your blog is found by search engines and thereby people.