Running a blog is a serious business. Gone are the days when you can log in and write about whatever topic you fancy. These days, deep analysis and ongoing strategical methods are necessary to stay ahead of your competition. You might want to adapt to these 5 best blog practices.
When looking at blogging trends for upcoming years, it’s more about seeing what things will continue to be important rather than adopting completely new things. Blogging trends are more about knowing what works and improving upon those things.
Blogging is a major form of content marketing. Both content marketing and blogging are highly integrated. Good blogging practice requires a focus on three aspects: Quality content, Regular publishing, and good Post Layout.
Collaboration and editing support is important as is using engaging media like images, videos, and audios. Regular updates and research can build authority and thought leadership. Let us discuss
Create a strategy
Blogging might only be one of the branches of a marketing plan, but it sure is an important one. Creating a blog without a set plan isn’t going to work out, especially if you want to be successful at it.
With a content marketing plan, your blog can have goals, an order, and a system. When you create blog posts according to a plan with topic clusters, not only your blog will be better for it, also your business.
Of all the blogging trends for 2020, this is the most important and the one that will help your blog become the best.
The main aspects of a topic cluster strategy for a content marketing plan are pillar pages and topic clusters. The idea is that all the content on your blog is organized into a few main topics.
All topics are set up as clusters, with the main page, called a pillar page, linked to and from a number of different types of content. One of the best online resources for learning how to create topic clusters is the Hubspot blog.
- Only 15% of marketers produce content on a daily basis.
- Fewer than 10% of bloggers write 6 or more posts a week.
- 60% of bloggers who are posting daily, reported very strong returns.
- A 100% increase in your total blog posts, increases your traffic to 300%. For example, if you have 50 blog posts with 1000 visitors a month, your total blog posts increase from 50 to 100, can help increase your traffic from 1000 visitors to 3000 visitors a month.
- Corporations with 401+ total blog posts secure 3 times more leads than companies with 100 or fewer blog posts.
- Companies publishing 16+ blog posts per month secured 3.5 times more traffic than those with 4 or fewer posts per month.
- Companies publishing 16+ blog posts per month secured 4.5 times more leads than those with 4 or fewer posts per month.
- Luckily or unfortunately, 70% of marketers do not actually have or do not stick to a consistent strategy.
- Around 70% of content marketers plan to improve on their existing blogging frequency
How long should a blog post be in 2020?
The length of an average blog post had risen to 1,055 (up from 886 in 2015). You shouldn’t be surprised that in the years since then, the word count has risen even more.
2019’s average word count was around 1,692 words—although there’s still some variance from industry to industry. You’d better believe that means word counts will continue to rise in 2020.
Short blogs just don’t get the results that most bloggers are hoping to meet. Longer blogs—those measuring 1,500+ words tend to get more social media attention.
- The average word count of a top-ranked post in Google is between 1,140-1285 words.
- Less than 20% of companies strive to produce content longer than 850 words. This clearly indicates a very huge gap to exploit those who are willing to provide meaningful content to improve traffic and rankings.
- The longer, in-depth content can generate 10 times more leads than shorter content.
- The average Post length has increased around 36% between 2014 and 2018, from 808 words to 1150 words.
- Around 60% of bloggers reported very strong results for posts consisting of 2000 or more words.
- The ratio is 16 to 1 for blog post below 1,000 words to the blog post above 2,000 words. A clear gap to exploit for rankings.
- Remember, the longer content gets more shares. Posts in the 3,000 to 10,000 words range perform best because they provide a better connection for long-tail keywords.
- Regular content could manage with around 1,000 words. For high competition keywords, the length should be between 2,200 and 2500 words per blog post.
- 200 words content is labelled as thin content by Google.
Enrich the content
Of course, it’s not just about word count. The point is to produce high-quality posts that people are genuinely interested in reading.
Blogs can either use in-house writers or a selection of freelance writers. Larger scale blogs usually have a mix of both. On top of those writers, some blogs accept guest writers as well.
The blogging trend for 2020 that we have seen working for many blogs, is to have a selection of writers to write different kinds of articles.
By hosting different types of writers, your content can be enriched by different voices and styles. The key to this practice is to be choosy with the writers you accept.
Look at the content they have written for other publications and consider if they will match your brand. Once they come on board, give the writers some training as to your brand voice and how your articles are formatted.
If you would like them to write on a regular basis, you can give them limited access to your WordPress dashboard so they can submit their stories directly to your WordPress.
Keeping track of your writer’s workflow will need an editorial team that is always checking for quality control and for keeping the content in the brand voice.
The success of your blog depends on lots of factors like domain age, domain authority, quantity of content.
Produce in-depth useful content
To achieve that following rules apply across the board.
So always remember to follow your content marketing strategy:
- Spend a minimum of 6+ hours per article.
- Research your work well and add as many facts and statistics as possible.
- Keep publishing a minimum of 3 times a week.
- Seek help from editors when necessary.
- Collaborate in a team to maximize ideas output.
- Use paid promotions were necessary to lift your article at an earlier stage.
- Make sure you add engaging media: Images, videos, and audios
- Tweek and update your old content periodically.
- Focus on three metrics: Quality content, regular publishing, and good layout.
If you can follow these 5 best blog practices in your blog, you can excel in your blogging career and make the best out of it.
Read More: How do you blog in 2020?